Have you ever heard the phrase “I know you better than you know yourself?” You can probably imagine it coming from a close friend or family member. But what if it came from a machine that could read responses to stimuli in your brain instantly and know what you’re feeling before you do? We have already let AI into our homes with Google and Amazon Alexa but do these companies now want to get inside our heads, too?

A traditional way to measure heart rate

Influencing buyers’ decisions and behavior is nothing new, so there’s no reason to start fearing new marketing strategies. The difference now is…

Tommy Doak

I’m a student at GEM, travel enthusiast, and barbeque food lover. I’m interested in music, chess, science, video games and learning.

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